UNDERGROUND
July 2023
Welcome to the July edition of the Ardán Underground! We hope you are enjoying your summer and making the most of the season. Let’s go over what the Marcom Team has been up to in the last month! Check out some of the projects we’ve been working on.
Social Media By the Numbers (Q2 2023)
It’s time for another Westcor social analytics update featuring our Q2 stats. These key metrics help the Marcom Team track our combined performance across all Westcor profiles and measure the growth of our digital brand. In Q2, we saw increases across the board for the number of impressions, engagements, and link clicks on our content. Plus, we now have 9,393 followers on LinkedIn, which means we’ve gained 69.65% of the followers we need to reach our goal of 10,000 by the end of the year!
If you haven’t already, make sure you’re following on LinkedIn to help us reach this goal. Check out the stats below, and we’ll be back with another social media update in October.
Learnin’ Away in Margaritaville
Our team helped with the marketing pieces for Westcor’s Continuing Education Seminars in Florida, and the events were a success! Both seminars in Pensacola and Orlando focused on bringing “Margaritaville” to the world of title while agents updated their credits. Plus, our social media manager, Jillian Argento, teamed up with Trainer Mandy Seckinger to share some great tips for title agents to strengthen their businesses on social media.
Bringing the Fun to Title Insurance
Have you seen our latest campaign taking over Westcor’s socials? Our team may have been inspired by a certain iconic toy that has a movie coming out in late July. Be on the lookout for this series of playful posts spotlighting Westcor’s awesome services.
Creating a Killer Social Media Strategy
Did you know June 30 was World Social Media Day? In honor of the designated day, we shared some words from our Social Media Manager, Jillian Argento, over on the WLTIC blog. If you haven’t given it a read already, check out what she has to say about creating a killer social strategy in our latest post.
The Future is Now
Our web team has been working hard on developing a modern, sleek site redesign that perfectly matches X1 Analytics’ new look. And we’re live! Please take some time and check it out! https://www.x1analytics.com/
Grid Gets Trademarked
Big news! Grid151 and GridBase are now registered trademarks. Marcom is helping the Grid team make their brand more exclusive by updating the logos with that special ® symbol on all marketing materials.
AgentHome Goes Live on Social
AgentHome is rolling out their first social media campaign over on LinkedIn! This introduction is a great way to get to know the brand as a resourceful solution for title agents. Follow along for weekly informative posts and share to get the word out throughout the industry.
Meet the Team
Content Takes a Village!
Are you speaking at a conference? Are you out golfing with agents? Are you giving back to the community? Please take a quick video or a few pictures and send them to us so we can share our story on social media. Let’s show everyone what Ardán is all about! Share any and all pictures that you think represent our community of companies with Jillian Argento at Jillian.Argento@wltic.com so that she can share them with our audience!
Where Can I Find It?
Looking for a logo? A letterhead? A PowerPoint presentation? We’ve got you covered! Check out the Marcom Resources Vault: https://tinyurl.com/WLTIC-vault
Get the Goods
Did your office just close a big deal and now you want to shout it from the rooftops? Let’s get you a fun social media graphic to share! Do you need signage? Maybe an email graphic? Look no further!
Submit a Creative Request at www.wltic.com/getcreative
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