UNDERGROUND
August 2023
We are back with the August edition of the Ardán Underground! The dog days of summer may be coming to an end, but the Marcom Team has stayed busy with all kinds of creative projects over the last month. Read on to check out some of the fun and interesting news we’ve got going on in our latest update.
ALTA Webbie Award Nominees
We have some exciting news! Our work on the Westcor website and social media pages has been nominated for the ALTA Title Webbie Awards. This program recognizes ALTA-member companies that have used their website and social media channels to help consumers learn about the benefits of title insurance. Our website won a Webbie back in 2018, so it’s an honor to be nominated once again.
Mimeo External Agent Store Is Live
Check this out! The Mimeo External Agent Store is now live. This print store is perfect for agents who want to cobrand print pieces with Westcor and place orders easily online. They can access the Marketplace at http://wltic.com/marketplace or by selecting “Marketplace” under the Resources tab on the WLTIC homepage (https://wltic.com).
Follow this link to the external user guide with instructions. Agents will need to sign up with the access code 123456789.
If anyone has issues logging in, please have them email mimeosupport@wltic.com, and we can get them sorted out.
Gearing Up for Fall Events
Summer may be coming to a close, but that means good things are coming with fall right around the corner. Westcor is participating in a bunch of upcoming conferences with FLTA, LTAC, and ALTA ONE all on the horizon. Our team is working hard to organize everything and create incredible events, as well as all the marketing materials needed, including save the dates and invites, promo swag, and more.
T-Swift Meets Title Insurance
Are you ready for it?… In August, we’re having fun on social with a series of posts inspired by one of the biggest artists in the world, Taylor Swift. Do you know how much Taylor, Westcor, and title insurance have in common? Well, it’s more than you might think. Make sure you’re following all the T-Swift action on social and come engage with us!
X1 in the News
Big things are happening over at X1 Analytics! We recently sent out press releases on behalf of X1 announcing some updates, including the company’s milestone of beginning purchase transactions in Texas and Florida as well as our newly redesigned website. Both announcements got picked up by The Title Report. You can check out the articles below.
Getting Ready for MBA & ALTA ONE
Grid151 is also preparing for fall events at MBA and ALTA ONE. This year we are excited to be working with the Grid team on their events, marketing pieces, and swag to get the word out at these industry conferences.
Social Media Check-In
AgentHome’s first social media campaign on LinkedIn has been ongoing for the last six weeks, so we figured now would be a good time to check on some key metrics. Take a look at these analytics, which represent great progress in such a short time. This stellar engagement rate stands out big time, especially since the industry average is 1-5%.
Meet the Team
Content Takes a Village!
Are you speaking at a conference? Are you out golfing with agents? Are you giving back to the community? Please take a quick video or a few pictures and send them to us so we can share our story on social media. Let’s show everyone what Ardán is all about! Share any and all pictures that you think represent our community of companies with Jillian Argento at Jillian.Argento@wltic.com so that she can share them with our audience!
Where Can I Find It?
Looking for a logo? A letterhead? A PowerPoint presentation? We’ve got you covered! Check out the Marcom Resources Vault: https://tinyurl.com/WLTIC-vault
Get the Goods
Did your office just close a big deal and now you want to shout it from the rooftops? Let’s get you a fun social media graphic to share! Do you need signage? Maybe an email graphic? Look no further!
Submit a Creative Request at www.wltic.com/getcreative
Mimeo Store
Brand Store
